Tuesday, December 17, 2019 | By: Bev Walden
C: Groupons...NEVER, EVER OK AT WALDEN'S"Many Groupon customers are customers who would not use the business’ services again without receiving another coupon.""In our opinion, at 70% off, you would be better not having a customer than having a customer. The Groupon mentality puts the idea into the head of consumers that all items and services should be sold at cost or below cost. They believe if someone is making a profit, then let’s find someone who is not willing to make a profit. Starting a Groupon or Livingsocial deal means you now have a loyal base of people who will most likely only patronize your business when they can get something for free." ~rossmanngroup.comEnough said! Again, you must decide for yourself, but this is not for us at Walden's as we feel it would be a brand "buster!"I hope this week's Tuesday Tidbit helps you find your way when you are considering new marketing ideas in 2020. |
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